Fendi’s Iconic History in Fashion
Fendi isn’t just a luxury brand—it’s a legacy. Known for its impeccable Italian craftsmanship, innovative designs, and bold elegance, Fendi has left a lasting mark on the fashion world. From family-run furriers to a global symbol of style, here’s how Fendi became one of the most iconic fashion houses in history—and why its pieces remain in high demand today.
🧵 1. Humble Beginnings in Rome (1925)
Fendi was founded in 1925 by Adele and Edoardo Fendi in Rome, Italy, as a small leather and fur shop. Their dedication to fine materials and quality craftsmanship quickly caught attention, and by the 1930s, the boutique had become a destination for Roman aristocrats and global travelers seeking elegant furs and leather goods.
🖌️ 2. The Karl Lagerfeld Revolution (1965)
The brand reached new heights when Karl Lagerfeld joined in 1965 as creative director. He reimagined Fendi’s identity, famously designing the "FF" (Fun Fur) logo and modernizing the use of fur in fashion. Lagerfeld’s fearless creativity positioned Fendi as edgy, artistic, and future-forward—far beyond traditional luxury.
👜 3. The Baguette Bag Phenomenon (1997)
In 1997, Fendi launched what would become one of the most famous bags of all time: the Fendi Baguette. Designed by Silvia Venturini Fendi, the bag became a cultural icon—thanks in part to appearances on Sex and the City. The compact shape, variety of fabrics, and instantly recognizable logo made it a must-have item. It also sparked the beginning of the “It Bag” era.
🏛️ 4. Acquired by LVMH and Continued Innovation
Fendi joined the LVMH Group in the early 2000s, placing it alongside fashion giants like Louis Vuitton and Dior. This brought international expansion, more resources, and high-profile collaborations—while still honoring the Fendi family's roots. Silvia Venturini Fendi, the granddaughter of the founders, continues to lead with fresh collections and timeless vision.
🎨 5. A Symbol of Bold Luxury Today
Today, Fendi is known for its daring use of textures, modern silhouettes, and high-fashion flair. From structured totes and monogrammed scarves to fashion-forward runway collections, Fendi effortlessly blends tradition and trend. The iconic FF monogram is instantly recognizable and a status symbol among fashion lovers.
✨ Why Fendi Belongs in Your Closet
Owning a piece of Fendi means investing in a piece of fashion history. At Maxine’s Fashion Closet, we curate pre-loved and vintage Fendi items that showcase the brand’s rich story and enduring appeal—from Baguette bags to silk scarves and luxe accessories.